You know it well! You just “borrow” your password for Netflix or TV 2 Play to friends or family so that they can view your account. It must be over now, according to the company Synmedia, which will fight illegal sharing with artificial intelligence.
The English company Synmedia exhibits at CES 2019 in Las Vegas, will cease streaming accounts between friends and family. A share that costs the suppliers many millions of dollars every year.
The system that Synmedia offers is called “Credentials Sharing Insight,” and promises to be advanced enough to teach customers usage patterns so as not to hit legitimate customers but only those who share their passwords with friends and family.
“It’s important not to hit legitimate customers, but only catch those who are too generous for friends and family,” explains product manager Jean-Marc Racine from Synmedia to Varity .
“In the past, the companies used the TV boxes and they were easier to lock for sharing, but with streaming services it is easy to share their account with others. It’s about helping companies download some of the millions they lose every year on sharing back to the streaming services, ” continues Jean-Marc Racine.
Previously, services like Netflix have downplayed what customers share their passwords with, and said that it is just good marketing of Netflix, but nevertheless, more services have tied down how many simultaneous streams one can use simultaneously, but have not really had one overview of who uses what.
Synmedia uses Big Data and artificial intelligence
Synmedia’s solution is more data-based, and uses artificial intelligence to learn users’ usage patterns, both at the location and at the time they are streaming.
“Credentials Sharing Insight” can also look at the way you are watching streams, thus helping providers tell if there is suspicious behavior on the specific customer’s account.
Synmedia gives all users a score of 1-10, and the higher the score, the more likely the customer is to share their password with others.
The way Synmedia then suggests, for example. Netflix and HBO could use their solution, because they can then sell more to those customers who have a high score, and thus get some of the lost profits back. One could also make messages to users with suspicious behavior, thus causing them to stop sharing their account. You don’t want to scare your customers away.