Apple was hit hard by their battery replacement program last year. It ended up having to replace much more than expected.
iOS 10.2.1 was more than just a small iOS update for the California IT company. It was meant to be an update that was designed to increase the stability of older iPhones. But when it was discovered that Apple deliberately slowed down the speed of iPhones, a protest emerged worldwide, and Apple was forced into a battery replacement program.
The program knew Apple would have an impact on their earnings, but they didn’t expect it to hit them sohard. They have had to replace 5 times as many batteries in 2018 as Apple had expected.
Apple had expected about 1-2 million batteries to be replaced, but had to replace 11 million of them instead.
Focus has been on this after Apple announced to their investors that they have sold fewer iPhones than expected. According to Tim Cook, there are a number of reasons for this, but the cheap battery replacement is one of them. However, how many of those who replaced the battery in their iPhone, who would instead have bought a new iPhone, are very uncertain.
New focus at Apple in 2019
When fewer iPhones are sold and the expected earnings are downgraded several times, then you can’t just let it stand and hope everything goes well. Apple knows it well. Therefore, we now see a change at Apple, where more is being invested in online services such as streaming. That is why we see iTunes moving into Samsung TV and AirPlay 2 being available in a large number of TVs from among others. LG, Sony and Samsung.
Apple has also announced that it will launch a new service this year, which we expect to become a TV streaming service.